The Aware Brand

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The Aware Brand inspires people working to elevate their self-awareness, community awareness & global awareness at large. This streetwear brand combines contemporary, urban fashion with a social mission of self-identity and conscious enlightenment.

Challenge: How do you successfully launch a fashion company that incorporates streetwear with consciousness? This was the original problem The Aware Brand faced upon launching their apparel brand.

Solution: LunarX wanted to ensure that The Aware Brand wasn’t just another urban clothing line. Positioning in this crowded marketplace was key. With an initial rebrand of their original signature “eye heart logo,” we established a series of fashion collections that featured signature apparel pieces each with an underlying message. Through years of consistent brand positioning on social media, we strategically drove customers back to the eCommerce site; all while building an online community or tribe. Utilizing a variety of digital advertising campaigns, education content creation and email marketing strategies, The Aware Brand online sales grew 800% and eventually landed a brand partnership with Foot Locker in 2020.

What we did:

• Logo
• Illustration
• Brand Style Guide
• Fashion Apparel Design
• Creative Direction
• Art Direction
• Social Media Content Marketing
• Content Creation
• Digital Advertising