Case StudyUniversity Of Dope

Background: Can you name all members of the Wu-Tang Clan? This question is how the journey of University of Dope came to life. University of Dope is the first game to celebrate hip-hop culture. UOD’s target audience mainly consists of urban millennials and anyone else that adores “The Golden Age of Hip-Hop.” University of Dope creates a lively environment for game nights and other festivities.

The creators of University Of dope are A.V. “$upreme” Perkins, a DIY blogger, and Marian “Skinni Bee” Andoh, a project manager. The two hip-hop enthusiasts became friends at Central Connecticut State University back in 2004 and have been debating music ever since. They created the University of Dope brand when A.V. asked Marian to name all the members of the Wu-Tang Clan…while drunk. She ended up naming them all and thought it would be fun to turn into a quiz game that they now share with the entire world.

Challenge: The original University Of Dope WordPress website was bogged down with broken plugins and was loading so slow that it was impeding their e-commerce sales transactions. 

Solution: LunarX was contracted to fix the speed and responsiveness issues on the current University of Dope WordPress site. Once the issues were fixed, we worked with the University Of Dope team to develop an even more beautiful, responsive & user-friendly e-commerce friendly website. The newer and faster website assisted in online sales that surpassed the founders financial goal by 700%.

What we did:

  • Branding
  • Website Development
  • Copywriting
  • Content Creation
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