Case StudyThe Aware Brand

Background: The Aware Brand inspires people working to elevate their self-awareness, community awareness & global awareness at large. This streetwear brand combines contemporary, urban fashion with a social mission of self-identity and conscious enlightenment.

Challenge: LunarX wanted to ensure that The Aware Brand wasn’t just another urban clothing line. Positioning in this crowded marketplace was key. With an initial rebrand of their original signature “eye heart logo,” we established a series of fashion collections that featured signature apparel pieces each with an underlying message.

Solution: LunarX took our talents to Instagram to build the brand’s online tribe and educate target audiences on awareness. We strategically drove customers back to the merchandise and to build an online community.

What we did:

  • Logo
  • Illustration
  • Fashion Apparel Design
  • Creative Direction
  • Art Direction
  • Social Media Management
  • Content Creation
  • Digital Advertising
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