Background: Founders Alex and Leila Hormozi completely transformed the fitness industry with their disruptive business model and proven system. Today, the Gym Launch model has transformed over 1,500 gyms in four continents.
Challenge: Positioning in today’s busy marketplace as a leader is imperative for sustainability, but this was no ordinary company. This category king scaled to over $30 million in revenue in just three years. One of the company’s core tenets is “Grow or Die.” So in order to help this fast-growing company achieve its goals, we had to think big and strategic.
Solution: The first thing LunarX did was establish a brand presence that emanated dominance and credibility. With an influx of entrepreneurs and the use of ClickFunnels landing pages becoming saturated in the digital space, we wanted to assure that Gym Launch wasn’t just seen as some internet startup. LunarX’s role was making sure customers understood that Gym Launch is a REAL company that delivered REAL results.
Gym Launch Secrets Book
When Alex Hormozi decided to release his first book, he wanted a cover that was bold and strong as him. We kept the cover design on-brand by incorporating the signature black and gold palette. Once the book was done, LunarX designed a series of Facebook ads that were sure to capture attention and drive sales.
Lead generation at Gym Launch was the name of the game. We were instrumental in designing multiple B2B/B2C campaigns for Facebook and Instagram.
Content is king, but marketing is queen and she runs the house! Social media is one of the most effective tools for building community and positioning your brand. While at Gym Launch, Prestige Labs, a nutrition subsidiary company, was launched. Our role was to design a multitude of digital content that provided value, proved credibility, and educated followers.
What we did
– Print Design
– Apparel Design
– Digital Advertising
– Lead Generation
– Social Media
– Content Creation