Background: Developing Despite Distance is a nonprofit organization whose mission is to keep Detroit’s young men of color connected to their incarcerated parents. Through group discussions, activities & outings, the organization helps boys of color find ways to talk about their incarcerated parents and builds connections based on similar experiences.
Challenge: LunarX wanted to capture the emotion between a child and their incarcerated parent. It was necessary to express the mission through emotion and empathy. The contrasting golden yellow and black signifies boldness and seriousness while the hands represent the connection.
Solution: LunarX helped Developing Despite Distance — or 3D Detroit for short, or if you’re cool enough — establish their organization’s brand by creating an identity that would give supporters the right message and a marketing website.
Once we established the brand identity, we transitioned into the marketing phase by developing a social media campaign strategy for reaching its supporters and built a community on Instagram.
Over the course of six months, LunarX managed and created engaging content utilizing immense research and statistical data. The result was a beautifully designed social media profile that provided value and harnessed awareness all while remaining brand consistent.
What we did:
– Logo Design
– Brand Identity
– Social Media Management
– Digital Content Creation
– Art Direction
– Website Development