Background: Detroit Startup Week is a free, five-day event celebrating entrepreneurship. Out of the many other Techstars-related events in the U.S., Detroit Startup Week is the most diverse of its kind. About 30,000 people attend this event.
Challenge: LunarX was challenged to create a sustainable brand system of signage along with event deliverables that emphasized the host city of Detroit and embraced inclusion & diversity.
Solution: LunarX created a series of posters, banners, wayfinding signage, name tags & event t-shirts for volunteers.
What we did:
– Print Design
– Apparel Design
– Art Direction