Candy Shack

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 Candy Shack Daiquiris has 5 locations in the Houston-area, and 1 Dallas-area location! Often known for our candy toppings and gourmet look, Candy Shack still maintains the strong kick of a traditional New Orleans daiquiri.Candy Shack founder, James McGhee desired to rebuild and rebrand the current web presence for Candy Shack Daiquiris to update it's outdated look and feel. Also to systemize lead capture and email messaging.

Challenge: The original Candy Shack website was old. Simply put. The founder felt that it's web presence is not a reflection of the company's amazing growth. The website was not sufficiently capturing the essence of the brand and lacked the "candy shack experience". The website was not screaming PARTY IN A CUP as the tagline implied. Last developed in 2015, the site had not received any developmental updates. Also, the founder was manually handling all email messaging. 

Our Solution: LunarX was contracted to design a website with a newer contemporary look that fit today's market; A fresh web presence facelift to generate added credibility and marketability; A redesigned website to attract potential investors; Implementing a strategic, systemized email lead capture and automation process allows the millennial founder to be hands off and focus on growing the business and brand.

What we did:

• Web audit and IT troubleshooting
• Websign Redesign & Development
• Graphic design
• Custom plugin integration 
• Copywriting
• eCommerce
• SEO
• Developed lead capture
• Establish email automation